User studies
When developing our material we did user studies to understand how people experienced the technical and sensorial qualities of our material. This was important in the material development process and the ideation process so that we can create a valuable material. Valuable in a way that it is working in synergy with the production process and the users exeprience of the final product. Key words of how users experiencied our material sample are: calming, comforting, confident, nostalgic and natural.
Product concepts with HARDBEET
When developing our material we did user studies to understand how people experienced the technical and sensorial qualities of our material. This was important in the material development process and the ideation process so that we can create a valuable material. Valuable in a way that it is working in synergy with the production process and the users exeprience of the final product.
Material properties
Technical properties: Hardbeet is hard and strong yet very light weight. It can be drilled and sawed. The material is self-extinguishing. Hardbeet can be oiled, painted and glued. It is water resistant similar to wood fiberboards.
Tactile properties: The material makes you want to fiddle, tap and weigh it. It is percieved as warm, calm, nostalgic and natural. It also brings out feelings of comfort and confidence. It has a smooth surface with a uniqe fibre pattern.
Material characteristics
Material family: Bio fibre material
Process: The material is shaped by molding in high pressure while still moist, then dried until it holds its form.
Purpose: Sustainable alternative to traditional fibreboards. We see potential in the construction industry, logistics and disposables. We also see potential for the material to work as objects and decoration in stressful environments where people need to feel calm and comfort.
Material development process
